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Privacy Policy

Thunderful AB, Kvarnbergsgatan 2, 411 05, Göteborg, Sweden respects your privacy. Personal information you share with us is well-protected. Please read this privacy policy for more information.

Please note that this privacy policy only affects websites that are published and maintained by Thunderful AB, not external sites that we might link to.

When do we process your personal information?

Thunderful processes your personal information when you send us inquiries concerning our products. Or if you apply for a job within our organization, or for other reasons contact us through e-mail.

We also process information you provide in connection with any of our competitions or giveaways that you enter (including via our social media accounts).

Besides this, we and our third party advertising partners also use cookies to collect information about our visitors to ensure the functionality of our websites, for analytical purposes and for advertising purposes.

What kind of personal information do we process and why?

By default, we never ask for more personal information than we need.

For the most part, we process personal data we receive directly from you.

When you send us a question regarding our products or pitching your product to us you are required to give us your name and e-mail address and sometimes postal address, project details, company details, and phone number. We need to know this information so that we can reply to you. Our use of this information is in our legitimate interests to provide good customer services and maintain good business relationships.

If you sign up for our newsletter, we provide this to you on the basis of your consent. You can unsubscribe at anytime.

Winners of competitions and giveaways are asked to provide information to allow us to administer the prize (such as name and address). For data protection purposes this use is necessary for a contact we have with you.

If you apply for a job within our organization we may receive information concerning your qualifications and experience from recruitment agencies we work with and online profiles you have. We may also receive references from past employers. We use this information, in our legitimate interests to assess your suitability for the job you are applying for. Further information concerning our processing of information relating to job applicants can be found here.

In addition, technical information related to your device and browsing actions are collected via the use of cookies on our websites. Further information about our use of cookies can be seen in the cookie policy section of this notice below.

With whom do we share your personal information?

By default, we don’t share your information with any third party. Sharing of your information may occur internally if the receiver of your question can’t answer it and needs to forward it to someone else within the organization or to the extent that we use third party service providers in our day to day business operations who may process the information as part of their services to us (such as data hosting).

To the extent competitions or giveaways are provided in collaboration with any partners, personal information may be shared with such partners as necessary to administer the competition or giveaway. Winners are announced to the general public via our social media accounts.

In case you are logged in to Google when you visit our website, they will register your activity on our website. The details of this exchange of information can be found in the Google terms and conditions. In many cases, it is possible to manage what is shared and when.

We also use and share personal information as necessary to establish, exercise or defend our legal rights; where required by the courts, regulators or law and to the extent necessary in connection with the sale or potential sale of our business or assets, investment in our business, restructuring or change of control. We do this on the basis that such use is in our legitimate interests for commercial purposes or where it is necessary for a legal obligation we are subject to.

If we share your personal information with a third party based outside the UK or the EEA, we will ensure that your personal information is afforded an equivalent level of protection as within these jurisdictions. We will usually do this by putting in place contractual clauses which have been approved by the UK data protection regulator and/or EU Commission as providing appropriate safeguards for transferring personal information abroad.

For how long do we save your personal information?

We will keep your information for as long as necessary for the purpose for which we collected it. That is until we have answered your question or helped you with whatever problem you might have. Or up to 12 months. Please note that in case a financial transaction takes place we will need to save your personal information for 7 years because of current book-keeping laws.

What are your rights?

Under data protection laws you have the following rights in respect of your personal information:

• to be informed about how we use your personal information (which is what this notice is for);
• to access a copy of the personal information we hold about you;
• to request that we correct any inaccuracies in your personal information;
• where we have sought your consent for a particular use, to withdraw your consent at any time;
• to ask us not to process your personal information for direct marketing purposes;
• to restrict our use of your personal information;
• to object to our use of personal information;
• to receive some of your personal information in machine readable format. This right extends to you being able to request that such information is sent to a third party;
• to request that we erase your personal information; and
• to complain to your data protection regulator about our use of your personal information, although we ask that you contact us in the first instance so that we can try to address your concerns directly.

Please note that these rights are not absolute and, in certain circumstances, your rights may be limited or not apply.

If you wish to exercise any of your data rights, please use the contact information provided in the ‘Contact’ section below.


On our websites, you will find links to external websites, these sites are not part of our privacy policy. For more information on the privacy policy of external sites, you are required to read their respective policies. Please do so before you share any personal information with them.


Unfortunately, there is always a risk with sharing personal information over the internet. No systems are fail-safe. Here at Thunderful, we have taken every reasonable precaution to keep our systems and your personal information as safe as possible.


If you want to exercise your data rights or otherwise want to contact us about this privacy notice or our use of your personal information please send a written physical letter to us at the address below. Please include your name, e-mail address or other information you believe will assist us in identifying you. In some cases we may need to request further information from you in order to confirm your identity. Since we continuously purge information from our systems it is possible that we will no longer hold any personal information related to you.

Thunderful AB
Kvarnbergsgatan 2
411 05, Göteborg

Cookie Policy

We use cookies on this website. A cookie is a small digital file that is saved on your computer.

The cookies are used to recognise a user’s device so that it is unique to our system.

We and our third party analytics and advertising partners use cookies and information collected via cookies to:
• ensure our website functions correctly (these functionality cookies are essential to our service);
• to understand how many users make use of our websites and how our websites are being used (analytics cookies); and
• to provide you with online advertising relevant to you and analyse how effective an ad campaign has been (advertising cookies).

The cookies are either session cookies (which expire at the end of your browsing session) or persistent cookies (which are stored on your device between browsing sessions, for the period of time indicated in the table below).

We need your consent to set non-essential cookies. You can update your preferences at any time here. You will also find details about who sets each cookie and the duration of cookies in the table below.

In addition, you can manage cookies via your browser settings to effectively make sure no cookies are stored on your computer. It may however also impact how this website is displayed.

Third-party cookies

Some cookies are set directly by us and some cookies are set by third parties.

If you consent to non-essential cookies, the third parties set out in the cookie table below will have access to technical information about your device and browsing actions for analytics and/or advertising purposes (as applicable). Our advertising partners may share information with other entities such as advertising technology platform providers operating in the online advertising ecosystem and these parties may combine that information with information they have independently collected to provide targeted advertising and to help evaluate whether a particular campaign has been successful.

Table of cookies used on this website

Cookie ID



Advertising  cookies


3 months

Used by META to store and track visits across websites and display advertisements based on user behaviour


3 months

Used by META to show relevant advertisements to users by tracking user behaviour across the web


24 months

Used by META to identify the web browser being used to connect to Facebook


24 months

Used by X to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.


30 days

Used by X to store the Click ID parameter appended to the landing page URL in order to measure the conversion events that take place on the website.



Used by X in connection with advertising.



User by X in connection with advertising.


12 months

Used by TikTok to store if the user has seen embedded content.


13 months

Used by TikTok to measure and improve the performance of advertising campaigns and to personalize the user's experience (including ads) on TikTok.


13 months

Used by Google DoubleClick to provide ad delivery or retargeting.


6 months

Used by Google to remember your preferences and other information, such as your preferred language, how many results you prefer to have shown on a search results page, and whether you want to have Google’s SafeSearch filter turned on.


15 minutes

Used by Google DoubleClick to determine if the user's browser supports cookies.


13 months

Used by Google DoubleClick to provide ad delivery or retargeting.


13 months

Used by Google DoubleClick to provide ad delivery or retargeting


90 days

Used by Google analytics to store campaign information in order to provide Google Ads with a more reliable way to measure the interactions users have with our business.


90 days

Used by Google analytics to store campaign information in order to provide Google Ads with a more reliable way to measure the interactions users have with our business.


90 days

Used by GoogleAnalytics to store campaign information in order to provide Google Ads with a more reliable way to measure the interactions customers have with your business.

Analytics cookies


24 months

Used by Google Analytics to register a unique ID that is used to generate statistical data on how the visitor uses the website.


1 minute

Used by Google Analytics to throttle request rate, which means that it limits the collection of data on high traffic sites.


1 day

Used by Google Analytics to register a unique ID that is used to generate statistical data on how the visitor uses the website.

Turn off tracking by Google

We use cookies from Google Analytics, which is a tool for analyzing traffic on our site and in connection with online advertising.

If you are logged on to your Google account and have allowed Google the rights to cross-reference your browsing history when you visit this website, you will be subject to targeted advertisements based on the websites you have visited, including our websites. Information is collected through Google Analytics which makes it easier to show you relevant ads. Please read more about what information is collected by Google here and how Google uses information from sites that use its services here.

More information about Google Analytics opt-out browser add-on can be found here:

You can find out more about how to turn on or off personalised ads provided by Google here.